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◆ For Founders & Marketing Leaders

The competitive intelligence your team should have done — delivered before their next standup.

Stop pretending a slide deck built on Google searches is intelligence. Recon delivers a live-collected, analyst-reviewed 6-tab dashboard on any business in your competitive landscape — in hours, not weeks.

Order Your Report → View Sample Report
Use Cases

Five moments Recon actually earns its price

Every one of these is a moment where the difference between "hours" and "weeks" changes the outcome.

01 · FUNDRAISING

Diligence prep for the next raise

Investors will ask "who are your real competitors and why are you positioned to win against them?" Show up with a live competitive map, narrative intelligence signals, and evidence-grade gap analysis — not a slide with three logos and a checkmark grid.

02 · POSITIONING

Competitive positioning refresh

Your positioning is stale because the market moved and you didn't. Recon maps the narratives moving in your vertical this week, what your top competitors are actually saying (not what their homepage says), and where your brand is exposed. Refresh positioning in a week instead of a quarter.

03 · BOARD REPORTING

Competitive slides for the board deck

Lift the competitive landscape, market narrative signals, and per-competitor engagement patterns straight into the board deck. Every claim is source-traceable. Board members and investors respect intelligence work; they roll their eyes at marketing hype.

04 · SALES ENABLEMENT

Enable the sales team with real target intelligence

Sales Intelligence tab surfaces live engagement leads — social posts where prospects are asking questions your service answers, right now. Plus target prospect lists with decision-maker profiles. Feed this straight into weekly sales sprints or ABM tier-1 target planning.

05 · CONTENT STRATEGY

Content-strategy planning grounded in reality

Recon delivers a 30-day social media game plan built on the platforms where your audience actually is, tied to 5–7 live viral narratives your subject can plausibly own. Stop guessing what to post — start executing plays that map to real engagement signals.

Why Founders Choose Recon

The math is decisive

💰

$99–$299 vs. $5k–$20k

Traditional market research from a consultancy runs $5k–$20k for a 4–8 week engagement. Recon Standard is $299, delivered in 4 hours. For strategic long-form research, a consultant is still right. For tactical intelligence — this is not a fair fight.

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Hours, not weeks

Recon Lite: 2-hour SLA. Recon Standard: 4-hour SLA. Recon Monitor: refreshed every Monday at 06:00 PT. If the answer matters this week, the delivery cycle matches the decision cycle.

🎯

Actionable game plan, not a data dump

Every report ends with a 30-day social media game plan, ranked gap remediation, and per-platform tactical recommendations. Ready to hand to whoever executes — no interpretation layer required.

🔬

Analyst-reviewed OSINT tradecraft

Cyberharpoon is a cyber intelligence firm led by Unit 8200 / SIGINT veterans. Recon applies the same tradecraft used for enterprise threat intelligence — repurposed for the tactical business questions founders actually ask.

🧾

Source-traceable, evidence-grade

Every finding maps back to a specific signal — a post, a review, an audience overlap, a search-result adjacency. If an investor or board member challenges a claim, you can point to the exact evidence.

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No commitment, no lock-in

One-time orders at Lite or Standard. Monitor is month-to-month, cancel anytime. Order one report, decide if it earns a permanent slot in your workflow. If not, don't order a second.

Pricing

Three tiers. Pick the one that matches the decision.

Recon Lite
$99 / one-time
3-tab intelligence snapshot. 2-hour SLA. Great for a first-look "should we even engage" test.
Order Lite →
Recon Standard
$299 / one-time
Full 6-tab dashboard + PDF. 4-hour SLA. The workhorse — fundraising, positioning, board slides.
Order Standard →
Recon Monitor
$599 / month
Weekly refreshed 6-tab dashboard, Monday 06:00 PT. Ongoing competitive intelligence for your top target.
Order Monitor →
FAQ

Founder questions we hear most

Why would I order Recon instead of asking a team member to do the research?
Your team member will take 2–3 weeks, cost you $3k–$5k in loaded salary, and produce a slide deck built on Google searches. Recon delivers a live-collected, analyst-reviewed 6-tab dashboard in 4 hours for $299. If the answer matters this week, the math is decisive.
Is Recon good enough for a fundraising deck or board meeting?
Yes. Founders routinely lift the competitive landscape map, narrative intelligence signals, and gap analysis directly into fundraising decks and board reports. Every finding is source-traceable, so if an investor challenges a claim you can point to the exact signals. The tone is analyst-neutral — not marketing hype.
What if my company is early-stage and doesn't have much of a digital footprint yet?
Recon runs on the subject business you specify. If you're mapping your competitive landscape, we run Recon on the competitors, not on you. Founders in stealth or pre-launch stages commonly order 2–3 Recon reports on the incumbents in the space to shape positioning, pricing, and go-to-market before their own footprint exists.
How does Recon compare to hiring a market research consultant?
A consultant will scope a project for 4–8 weeks and quote somewhere between $5k and $20k. They will deliver a slide deck built on interviews, secondary research, and their subjective read. Recon is live-collected OSINT delivered in hours starting at $99. For strategic long-form research, a consultant is still the right tool. For fast, tactical, evidence-grade competitive intelligence — Recon.
Can Recon help our sales team, not just marketing?
The Sales Intelligence tab surfaces live engagement leads from the last 14 days — social posts where prospects are actively asking questions your service answers. It also includes a target prospect list with decision-maker profiles. Sales teams use this for weekly prospecting sprints and account-based-marketing tier-1 target research.

Stop treating intelligence like a nice-to-have

The competitive landscape changed while your team was building a slide deck about the old one. Order a Recon report, hand the game plan to whoever executes, and get on with the actual work.

Order Recon — From $99 →
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