How is a Recon sales lead different from an Apollo contact?

Apollo gives you a name and an email address that matches a title filter. Recon gives you a public post from the last 14 days where a real person explicitly asked for what your business does, with the quoted language, timestamp, and platform link. Apollo is prospecting; Recon is intent.

How many leads do I get?

Recon Standard typically includes 5–15 sales leads per delivery, depending on how much live signal exists in your vertical. Recon Monitor refreshes those leads weekly. Volume is a function of vertical activity, not a padded quota.

Can I outreach these leads directly?

Yes — the deliverable includes the public-post link so you can respond in the original channel, which is almost always the highest-conversion route. Recon does not scrape personal contact details; the entry point is the public conversation the prospect started.

Do you cover B2B and B2C?

Both. The methodology — explicit-ask patterns, decision-maker signals, geo-scoping, vertical-fit — applies to B2B software, B2C services, local brick-and-mortar, and everything in between. What varies is which platforms carry the signal for your vertical.

Sales Intelligence

Live sales leads. From actual people. Asking questions your business can answer.

The differentiator. Every other business-intelligence tool tells you what happened last quarter. Recon tells you who is asking today.

Order Recon Standard — $299

What sales intelligence means in 2026

For a decade, "sales intelligence" meant a database of company names, decision-maker titles, and email addresses. You paid a subscription, exported a CSV, and hoped the emails still routed to real people. That is prospecting, not intelligence.

The shift: in 2026, the useful sales signal is not "who works at what company." It is who is actively asking a question your business answers — today. That signal exists in public posts, public forum threads, public discussion. Recon is built to find it.

How Recon detects buying-intent

Every lead in a Recon deliverable is scored on five dimensions:

Explicit-ask patterns — public posts where the language is unambiguously "I am looking for," "does anyone recommend," "considering {X} vs {Y}," or the vertical-specific variants
Decision-maker signals — the poster's role, seniority markers, and whether the ask is on behalf of an organization or personal
Geo-specificity — whether the ask is scoped to a geography your business actually serves
Vendor-evaluation phase language — are they asking "what should I use" (early), "has anyone tried X" (mid), or "we're between X and Y" (late-stage, highest intent)
Vertical fit — does the ask actually map to what your business does, or is it adjacent-but-not-quite

Every lead gets a tier — HIGH / MEDIUM / LOW intent — and every tier assignment is defended in the deliverable, not hand-waved.

Example lead cards

What a delivered Recon lead card actually looks like (redacted, illustrative — from prior engagements):

RedditPublic forum post · 6 days agoHIGH intent

"Looking for a specialty roaster in [redacted metro] that does single-origin subscriptions — ideally direct-trade, ideally shipping fresh weekly. Been through [competitor 1] and [competitor 2] and neither really hit. Open to recommendations."

Why HIGH: Explicit ask, geo-scoped to subject's service area, late-stage evaluation language ("been through X and Y and neither hit"), competitor names given, subscription model preference matches subject's offering.

LinkedInPublic post · 11 days agoHIGH intent

"CMO here. Board asked me to bring back options for competitive-intelligence tooling that isn't just SEMrush. Something that gives us an actual read, not a dashboard we have to interpret. What are people using?"

Why HIGH: Decision-maker signal (CMO, board-mandated), explicit dissatisfaction with the incumbent category, budget authority implied by role, vendor-evaluation phase active.

X (Twitter)Public reply thread · 3 days agoHIGH intent

"Anyone have a recommendation for someone who can do a real threat-monitoring engagement for a mid-size brand? Not a SaaS dashboard — an actual analyst-delivered report. Ideally under $2k/mo."

Why HIGH: Explicit ask, category-precise ("analyst-delivered, not SaaS"), budget range disclosed, subject's Recon Monitor tier lands directly in stated budget.

What you get per lead

Platform

Reddit, LinkedIn, X, or vertical-specific forum — with the public-post URL.

Timestamp

When the ask was posted — every Recon lead is from the last 14 days.

Redacted username

Enough to identify the lead if you outreach through the same channel; personal identifiers not carried outside the platform.

Quoted ask

The actual language the prospect used — because how they framed the problem is how you should frame your outreach.

Buying-intent tier + reasoning

HIGH / MEDIUM / LOW — with a defended one-paragraph rationale, not a black-box score.

Vertical-fit score

How well the ask maps to what your business actually does, not just what your vertical looks like on paper.

How this differs from Apollo, ZoomInfo, and the prospecting-database category

Apollo, ZoomInfo, and their peers sell you names without context — 250,000 titles matching a filter, with an email that may or may not still route. You are still guessing whether any of those 250,000 people are actively evaluating a vendor in your category this week.

Recon sells you the opposite: the exact ask, with a timestamp. Fewer leads, higher signal density, no cold-outreach guesswork. The two approaches complement each other — use Apollo/ZoomInfo for outbound-volume plays, use Recon when you need to know exactly who is in-market this week and what they actually said out loud.

Prospecting databases are optimized for volume. Recon is optimized for intent.

Pricing anchor

Recon Standard ($299 one-time) includes 5–15 sales leads scored to your business and vertical, delivered inside the full 6-tab dashboard. Recon Monitor ($599/month) refreshes leads weekly — every Monday at 06:00 PT — so your sales team walks into the week with a fresh in-market list, not last quarter's names.